Polscieu has written many interesting posts on the state of
the Euroblogosphere from the lack of linking between blogs to the language barrier when it comes to reaching wider audiences. These are big issues that
surface from time to time – I was amongst a few bloggers who tried to make a
bigger commitment to communicating across the Blogosphere borders (between
national blogospheres) and linguistic borders.
It was a failure, as Polscieu has rightly pointed out a lack of linking and cross-language debates. The natural question to ask is how can
we solve these problems? I have to admit that I’ve always been a bit sceptical
about blogging and its power, and I don’t think there’s any solution that can
be advocated that would solve these issues simply because you come up against
the Blogger. (For clarity, I’m not attacking Polscieu on these points since he
was being analytical and not really suggesting actions, but what he wrote
provoked me to think “yes, but...” a few times and an impression I have that
there can [from several directions] be a general assumption about the
Euroblogosphere’s “duty” to create a public space).
Time
Say you know a lot about the EU. You know how laws are made
(and what laws the EU can make), and have a vague idea about the headline
national interests of the Member States (the UK doesn’t want certain financial
regulation, for example). Are you going to read up on the progress of a law,
the different interests and political faction views involved, then the
different linguistic and national responses to the law (either press or
blogging-wise) before writing a post? And perhaps translate the post or leave
comments on the blogs you cited to alert them to your post in their original
languages? It’s a bit of an exaggeration – not all these steps are necessary,
and it could be a response to a press article – but for there to be links
generated, there needs to be some level of wide-reading and the ability to be
authoritative enough to encourage reactions to your post.
There are a lot of people who are good at languages and know
about the EU, but this type of blogging is limited because of the time it
consumes.
Structure
(Probably not the best subtitle). My recent impression of
the Euroblogosphere is that it’s grown, increased in quality, and become more
niche and technical. Perhaps my impression is wrong, and there is simply a
growth in blog numbers so I’ve just picked up on the number of niche topics
now, but it does seem that as the mass media have become better at explaining
the EU, Euroblogs have become more focused on certain areas of policy making,
which lessens contact with national blogospheres (it’s harder to keep in
contact so that when you do write something at a topical time, they’re aware of
you). It may be that due to the financial crisis and the better coverage of the
EU in the mass media, Eurobloggers have been put off writing in a more
generalist way, since they are put off reading and reproducing views on issues
that are already well covered.
In any case, apart from this, the topics at the EU level
still do not have identifiable actors for national audiences that Euroblogs’
more Europeanised narrative can compete with the narrative of national
interests and summitry. National mass media remains the gatekeeper in terms of
readership and the narrative-setter for readers who read and write in the
Euroblogosphere. This means that issues are only of interest in a national
blogosphere/media when they cross national interests or the interests of
national actors, and only cross linguistic barriers to a great degree when it
crosses several national interests or a fundamental general interest such as
human rights. For day-to-day work in the Bubble, there are a lot of political
victories and defeats, but little market in readers for them. Even Euroblogs
are – comparatively - more orientated towards national responses to issues,
with not so much “screen time” for parliamentary battles.
But I think that national Blogospheres are taking up EU
issues and politics more now, and national mass media might slowly focus more
clearly on EU actors and issues (I agree that the next Euroelections could be big). The main point, however, is that these structural issues in the national
media, personality politics in the Brussels Bubble, and the Europeanisation of
national Blogospheres will lead to a change in the Euroblogosphere and heighten
its effect and relevance, and that there is little that Eurobloggers can “do”
as such to hasten that.
Growth
Growth in the Euroblogosphere will help solve a lot of these
issues, as you will have more bloggers, and a greater likelihood of crossover
of stories. However the development of traditional mass media in the EU will be
key in driving people into EU blogging (to a lesser degree) and increasing
cross-EU blogging links (to a greater degree) as more European issues become of
more interest to a general EU public. The Euroblogosphere will be important in
examining EU politics and providing a great platform of public debate and
policy analysis, but I feel that the ‘sphere operates via the individual, and
the direction of the ‘sphere will be a reaction to trends in mass media as
bloggers decide what is worth blogging about and how many borders they cross.
Conclusion
I wrote this mainly because I feel there’s a bit of a
general attitude surrounding the Euroblogosphere that it has the potential to
drive a European public sphere, and I simply don’t think it can. Such a public
sphere will probably develop partly through the Europeanisation of national
mass media, and the greater personalisation or European politics which will
feed into a bigger and better ‘sphere. I doubt that we can be the
barrier-busting force that some seem disappointed in us for not being, since at
the individual level the effort, organisation and dedication needed over a long
period of time and across a great number of people is simply unrealistic.
I may not believe in blogging’s ability to break down
barriers and create a European public sphere, but I firmly believe in blogging
as a vibrant part of that public sphere. Blogging, I think, is a great way to
become involved, and to learn by being involved, and that other ways, such as
party or civil society organisation membership, are an aspect of being an
engaged citizen, which is personally and publically enriching.